This is a project developed for the Lancashire-based food manufacturer, Simply Doughnuts, and their appointed marketing agency. Nowadays, with the rise of ever more accessible new technologies, companies can aim to use them to quickly generate content for their social media channels and adverts, in ways that ten years ago would have required an entire team of specialists.
Simply Doughnuts contacted me to generate a Christmas animated greeting for their clients, with the aim of giving anthropomorphic form to their products. The advantage of using 3D software like Blender is that content that was already created, like the packaging labels, can be reused and adapted for visualization and animation. The models themselves can be animated a second time to generate new content as if you were working in a virtual studio.
On a final note, I loved working on this project as their products are really tasty! 🙂