This logo was created for Key2Fit, a personal trainer business in Manchester. The client is not only an excellent instructor, but also a great nutritionist. For this reason, the brand was developed reflecting this idea of ’the key to wellbeing’. The use of pure colours makes the representation easily reproducible on various supports (not least the fabric), and the absence of shades allows the creation of relief or 3D versions.
In the generation of this concept, I wanted to reflect on how the artefact can evolve in the future and be represented in alternative ways, such as an animation or a printed on a gadget.
The symbol has been designed in such a way as to perfectly adapt to use on social media, making it simple and equally recognizable.
For more information, visit www.instagram.com/key0o