This is the visual identity was created specifically to represent The Foundry in the 2014 edition of Siggraph. The creation of creative universes through its products has been declined in the visualization of a universe of corporate colors, while the logos of the individual products create a constellation. The constellation is in turn the representation of a molecule of Serotonin, also called “neurotransmitter of happiness.”

Everything has been designed to be adapted to different media and formats while keeping the visual identity intact.